Website Privacy Policy
1. Introduction and Scope
ToonStudio is owned and operated by Fancygames Ltd ("we", "us", "our"), a company registered in England and Wales (company no. 07122362) with its registered office at 3rd Floor, 86-90 Paul Street, London, United Kingdom, EC2A 4NE.
This policy explains how we handle personal data when you:
- visit our website at toonstudio.ai;
- use the chat on our website;
- fill in a form or book a walkthrough on go.toonstudio.ai;
- exchange emails, calls, text messages or LinkedIn messages with us about ToonStudio; or
- are contacted by us, as a professional in the games industry, about ToonStudio.
This policy does not cover the ToonStudio application. Use of the application at app.toonstudio.ai is governed by your organisation's agreement with us and described in the Service Privacy Notice.
For the data described in this policy, Fancygames Ltd is the data controller. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), the EU General Data Protection Regulation (EU GDPR) and the California Consumer Privacy Act (CCPA), as applicable.
2. Information We Collect
2.1 When You Visit the Website
Our hosting provider records standard server logs for each request: IP address, date and time, the page requested, and browser type. We use these to deliver the site, keep it secure and understand aggregate traffic. We do not use analytics cookies, advertising pixels or session recording on the website.
2.2 When You Use the Chat
The chat on our website is provided by HighLevel (LeadConnector). It loads only if you allow it in the prompt shown on your first visit, or later from the chat button or "Cookie choices" in the footer. Once it is on, we collect the name, email address and phone number you enter, the messages you send, and technical data that HighLevel records about the session (IP address, approximate location derived from it, browser type, the page you were on, and a session identifier kept in your browser's local storage so the conversation can continue between pages).
2.3 When You Submit a Form or Book a Walkthrough
The application and booking pages at go.toonstudio.ai are hosted for us by HighLevel. We collect what you enter — typically your name, work email, phone number, company, role, and anything you tell us about your project — together with the date and time you choose and the technical data described in 2.2.
2.4 When We Correspond
We keep the emails, text messages, LinkedIn messages and call or meeting notes we exchange with you, along with your contact details, in our customer relationship management (CRM) system.
2.5 When We Contact You First
We contact people who work at game studios and related companies about ToonStudio. To do that we collect business contact information from public sources — such as company websites, LinkedIn profiles, industry events and press — including your name, employer, role, work email address, LinkedIn profile and public information about your company and its games. We tell you where to find this policy when we first contact you, and you can ask us to stop at any time (section 8).
2.6 Data We Do Not Collect
We do not knowingly collect sensitive personal data (such as health data, political opinions or racial or ethnic origin) or data from children under 16 through the website or our communications.
3. How We Use Your Information
| Purpose | Legal Basis (GDPR) |
|---|---|
| Delivering and securing the website | Legitimate interest |
| Answering chat messages and enquiries | Steps taken at your request before entering into a contract; legitimate interest |
| Scheduling and running walkthroughs and calls | Steps taken at your request before entering into a contract |
| Keeping a record of our conversations with you and your organisation | Legitimate interest |
| Contacting professionals at companies that may be interested in ToonStudio | Legitimate interest (business-to-business marketing); you may object at any time |
| Sending text messages | Consent |
| Complying with legal obligations | Legal obligation |
We do not sell, rent, or trade your personal data, and we do not use it for advertising profiles or automated decisions that have legal or similarly significant effects.
4. Service Providers
We share the data described in this policy only with providers that help us run the website and our communications:
- HighLevel Inc. (GoHighLevel / LeadConnector), United States — our CRM, and the provider of the website chat, the forms and booking pages at go.toonstudio.ai, and the email and text messages sent from the CRM. HighLevel processes this data on our behalf under a data processing agreement, and uses its own sub-processors (including Cloudflare for delivery and security of the pages it hosts).
- Google (Firebase Hosting), United States — hosts the toonstudio.ai website and keeps the server logs described in 2.1.
- OVHcloud, France — hosts our own systems, where we also keep records of sales conversations and the business contact information described in 2.5.
- LinkedIn — when we exchange messages with you there, LinkedIn processes them under its own privacy policy.
- AI providers — we use AI models to research companies and to help draft our messages; business contact information and conversation history may be sent to them for that purpose. They are not permitted to use it to train their models.
We may also disclose data where required by law or to protect our legal rights.
5. International Data Transfers
Some of the providers above process data in the United States. Where personal data is transferred outside the UK or EEA, we rely on appropriate safeguards: the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum, and adequacy decisions (including the EU–US Data Privacy Framework and its UK extension) where the provider is certified.
6. Data Retention
- Website server logs: kept by our hosting provider for a few months.
- Chat conversations, form submissions and bookings: kept while we are in conversation with you or your organisation, and for up to 24 months after our last contact.
- Business contact information we collected ourselves (2.5): kept for up to 24 months after our last contact. If you ask us not to contact you, we delete it but keep your email address or profile identifier on a suppression list so that we do not contact you again.
- Records of customers: if your organisation becomes a customer, the correspondence is kept for the duration of the relationship and as required for accounting and legal purposes.
7. Cookies and Similar Technologies
- toonstudio.ai sets no cookies and uses no analytics or advertising trackers. Fonts, images and videos are served from our own domains. The only thing the site stores by itself is your answer to the chat prompt (
ts-consentin your browser's local storage, kept for 180 days), so that we do not ask on every page. - Chat: nothing is loaded from HighLevel, and nothing is stored for it, unless you allow the chat. If you do, HighLevel keeps session identifiers in your browser's local storage so that it can keep your conversation together, and its delivery network (Cloudflare) sets a security cookie on HighLevel's own domain (
__cf_bm, up to 30 minutes). You can change your mind at any time with "Cookie choices" in the footer of every page: switching the chat off removes what it stored and stops loading it. If your browser sends a Global Privacy Control signal, we treat that as a "no" and do not ask. - go.toonstudio.ai: the pages are served through Cloudflare, which sets a security cookie (
__cf_bm, up to 30 minutes) to tell people from bots, and HighLevel stores session identifiers needed to submit the form or booking. Anything beyond what is strictly necessary is only set if you accept it in the banner on those pages.
8. Your Rights
8.1 Rights Under UK GDPR / EU GDPR
If you are located in the UK or EEA, you have the right to:
- access the personal data we hold about you;
- rectify inaccurate or incomplete data;
- erase your personal data;
- restrict processing in certain circumstances;
- data portability for data you gave us;
- object to processing based on legitimate interests — and, for direct marketing, to object at any time, in which case we stop;
- withdraw consent at any time where processing is based on consent.
To exercise these rights, or to stop hearing from us, reply to any message from us or contact our Data Protection Officer at dmitry@toonstudio.ai. We will respond within 30 days.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk, or with your local data protection supervisory authority.
8.2 Rights Under the CCPA (California Residents)
If you are a California resident, you have the right to know what personal information we have collected about you, to have it deleted, and not to be discriminated against for exercising these rights. We do not sell or share personal information as those terms are defined in the CCPA. To exercise these rights, contact us at support@toonstudio.ai.
9. SMS Privacy Policy
SMS Consent and Phone Numbers
ToonStudio is owned and operated by Fancygames Ltd. We value your privacy. No mobile information or phone numbers collected through our website or SMS opt-in forms will be shared, sold, or rented to third parties, affiliates, or partners for marketing or promotional purposes. Your opt-in data and text messaging consent are strictly confidential and used solely to communicate with you regarding your account, updates, or requested services.
We send text messages only if you have opted in. You can opt out at any time by replying STOP; reply HELP for help. Message and data rates may apply.
10. Data Security
We use appropriate technical and organisational measures to protect personal data, including encryption in transit, access limited to authorised staff, and providers that maintain recognised security certifications. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this policy from time to time. When we make material changes, we will post the updated policy on this page and update the "Last Updated" date.
12. Contact Us
- General enquiries: support@toonstudio.ai
- Data Protection Officer: Dmitry Matyukhin — dmitry@toonstudio.ai
- Post: Fancygames Ltd, 3rd Floor, 86-90 Paul Street, London, United Kingdom, EC2A 4NE